By now, almost everyone who has had anything to do with online marketing is familiar with search engine optimization (SEO) where you configure your website or blog to take advantage of the key words that a person is searching for in their browser.
Another familiar marketing tactic is for a local business to be able to market to a local audience through Google Places, by positioning your information high up on their list as it appears at the top of the Google page. There are a few new strategies that are vital if you are going to be in the game, as there have been a few new developments that need mentioning.
For example, recent studies have shown that 60 to 65 percent of all internet searches are now being done on mobile devices. Do you realize that unless you are set up to be seen on software that works on these mobile devices, you may be losing 60 to 65 percent of your potential customers?
You need to be the business that shows up at the top of the list when the family is out shopping and they need a place to eat. What do they do? The search on their smart phone for a place that is family friendly and has good food. If that is you, you need to be the restaurant offering a 20% off coupon that day, so they come in and become a customer.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
Another familiar marketing tactic is for a local business to be able to market to a local audience through Google Places, by positioning your information high up on their list as it appears at the top of the Google page. There are a few new strategies that are vital if you are going to be in the game, as there have been a few new developments that need mentioning.
For example, recent studies have shown that 60 to 65 percent of all internet searches are now being done on mobile devices. Do you realize that unless you are set up to be seen on software that works on these mobile devices, you may be losing 60 to 65 percent of your potential customers?
You need to be the business that shows up at the top of the list when the family is out shopping and they need a place to eat. What do they do? The search on their smart phone for a place that is family friendly and has good food. If that is you, you need to be the restaurant offering a 20% off coupon that day, so they come in and become a customer.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
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