joi, 16 august 2018

How To Enhance Alumni Relations For Your School

By Michael Johnson


Students take pride in their former learning institutions. These institutions use alumni relations officers and offices to keep in touch with their former students. This relationship is highly beneficial to the students and institution as well. However, this mutual relation does not come automatically. It requires the office and persons involved to use certain tactics.

All students must be regarded as valuable. There is a tendency to view some as more valuable than others because of their social and financial status. However, fortunes change with time. This means that you could ignore a member who ends up being crucial in your plans in future. Work with all of them because each contributes depending on his or her capability. Even the socially and economically endowed could lose their influence, be overtaken or unavailable for future engagements.

Organize regular activities for the former students. In fact, it is advisable to create a routine that allows them to participate in school activities or events organized exclusively for the former students. Do not tire them with too many activities though. One or two activities in a year are enough to keep them interested in the progress of their former school.

Work with individual years instead of gathering them together. There is greater warmth and interaction when people of the same year are involved compared to bringing all former students together. The memories they shared bring them closer together and are happy to interact. When they come from different years, their interaction is trained because they feel like strangers.

Handle their concerns as well. Most organizations focus on pulling resources in aid of the school. However, former students have social and career lives that need the involvement of the school. It could involve issuing of a recommendation letter, release of certificates, recommendation for positions and addressing of social welfare. When such issues are addressed, the relationship feels mutually beneficial.

Embrace modern media to mobilize and keep in touch with the former students. Traditional phone numbers could have belonged to parents and elder siblings. New media platforms make it easier to get these old boys and girls whenever you organize an event. In fact, they keep in touch and will spread the word to those who you cannot reach. Modern media, like social media, is also fast to communicate. You end up talking to them in a manner that they understand. Further, you will spend less to keep in touch.

Delegate some of the mobilization and planning to the alumni. They have ideas of what should happen to spice the school and events where they are involved. They take pride in giving back to the school or institution. Should they feel that their ideas are not being considered, they will keep away from the event. This affects its impact.

Cast your net wider when looking for former students. It is normal for students to disperse far and wide upon graduating. It helps to involve those who have spread to other parts of the country and world. This could be in an activity once in several years. It makes your alumni association inclusive and animated.




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