When anyone starts up a small or home business, one of the first things on the check-list to complete is the printing of business cards. My personal view is that almost all people's cards are a total waste of cash, or at best, not an effective advertising tool. In this article, we are going to analyze business cards and the article will close with 3 Tips to Make Your Business Card Rock. Let's move!
I want you to get your business card right now as we'll study it. It appears strong, and I'm certainly not penning this article with the intention of making your card creator feel bad, however I'd be willing to gamble my house that the card in your hand is usually an unsuccessful advertising tool. Now, before I go on more, it's very important at this stage to be familiar with this golden nugget of sales and marketing...
A sale opportunity is only ever going to take place for you if you reach the right person, at the right time, with the right product, as well as the right offer.
Your advertising and marketing material (e.g. your business card) has got to tackle points 3 and 4 above. Your marketing strategy has got to look after points 1 and 2 above. Think of this for a moment... every time you hand out a business card, the potential purchaser will make one of 3 choices:
1. Purchase from you now, let's say sometime within a couple of days
2. Buy from you later on, may be anytime after 48 hours
3. Make a decision to not ever purchase from you. This final choice might take place either shortly after they you/get off of the telephone from you, or perhaps a short time later, perhaps days, weeks or months in the future.The thing is, every time you give out a business card, your intention is usually to have that potential purchaser buy something from you either right now, or later.
Not everybody that makes a purchase does so "on the spot". So your card has got to "keep you in the game", to give you a shot at generating a sale at some point. The instant your business card gets discarded or inserted with all the various other cards that your potential client is holding on to, you're as good as dead in the water because that customer isn't coming back.
Most cards are the identical: Business name or perhaps a logo to the left and contact details on the right. Exactly what does the card in your hand resemble? Precisely the same? If I'm wrong about anything at all, perhaps the layout is a touch different. But I can sit here typing away at this time with 99% assurance that the card you are holding will probably contain nothing at all of any real benefit. It is simply. Another. Business. Card.
The very last thing you desire for the precious little business card is for your prospect to be choosing whether they will throw it out in the normal rubbish, or perhaps the recycle bin. This is the choice consumers are going to make who have cooled off on the concept of buying from you... It seems sensible to have your business card aid in the sales process, rather than just offering your name and number, right?
Suppose you could possibly deliver a card which induced a purchasing decision? Imagine if it actually resulted in a paying client, simply because they held onto it for enough time for the timing to be right? Here is 3 ways to make your business card rock!
1. Funk it up a bit - Don't make your contact details the focus on the card. They must be there, but they are pointless if your card gets thrown in the bin. And the majority of business cards are dull anyways. Your business is definitely not unexciting, right? Emphasize your individuality on your card.
2. Include testimonials on the card - this provides instantaneous credibility to your skills or product. Testimonials will do a much better job of constructing trust and believability than anything you can say.
3. Make the card valuable - Place an offer on it - This is significant. Make your card a coupon by including an offer... "Present this card to get $20 off the next purchase." Or "Present this card to receive a complimentary consultation valued at $75... How likely am I to throw out your business card when it is worth $75 bucks to me? Nearly everyone that is remotely considering your service will keep it. At a minimum they'll think just a little harder they toss it in the trash can.
What do you think the impact might be from generating just one additional customer each and every month just because your business card actually worked well?
I really hope the difference is powerful for your business.
I want you to get your business card right now as we'll study it. It appears strong, and I'm certainly not penning this article with the intention of making your card creator feel bad, however I'd be willing to gamble my house that the card in your hand is usually an unsuccessful advertising tool. Now, before I go on more, it's very important at this stage to be familiar with this golden nugget of sales and marketing...
A sale opportunity is only ever going to take place for you if you reach the right person, at the right time, with the right product, as well as the right offer.
Your advertising and marketing material (e.g. your business card) has got to tackle points 3 and 4 above. Your marketing strategy has got to look after points 1 and 2 above. Think of this for a moment... every time you hand out a business card, the potential purchaser will make one of 3 choices:
1. Purchase from you now, let's say sometime within a couple of days
2. Buy from you later on, may be anytime after 48 hours
3. Make a decision to not ever purchase from you. This final choice might take place either shortly after they you/get off of the telephone from you, or perhaps a short time later, perhaps days, weeks or months in the future.The thing is, every time you give out a business card, your intention is usually to have that potential purchaser buy something from you either right now, or later.
Not everybody that makes a purchase does so "on the spot". So your card has got to "keep you in the game", to give you a shot at generating a sale at some point. The instant your business card gets discarded or inserted with all the various other cards that your potential client is holding on to, you're as good as dead in the water because that customer isn't coming back.
Most cards are the identical: Business name or perhaps a logo to the left and contact details on the right. Exactly what does the card in your hand resemble? Precisely the same? If I'm wrong about anything at all, perhaps the layout is a touch different. But I can sit here typing away at this time with 99% assurance that the card you are holding will probably contain nothing at all of any real benefit. It is simply. Another. Business. Card.
The very last thing you desire for the precious little business card is for your prospect to be choosing whether they will throw it out in the normal rubbish, or perhaps the recycle bin. This is the choice consumers are going to make who have cooled off on the concept of buying from you... It seems sensible to have your business card aid in the sales process, rather than just offering your name and number, right?
Suppose you could possibly deliver a card which induced a purchasing decision? Imagine if it actually resulted in a paying client, simply because they held onto it for enough time for the timing to be right? Here is 3 ways to make your business card rock!
1. Funk it up a bit - Don't make your contact details the focus on the card. They must be there, but they are pointless if your card gets thrown in the bin. And the majority of business cards are dull anyways. Your business is definitely not unexciting, right? Emphasize your individuality on your card.
2. Include testimonials on the card - this provides instantaneous credibility to your skills or product. Testimonials will do a much better job of constructing trust and believability than anything you can say.
3. Make the card valuable - Place an offer on it - This is significant. Make your card a coupon by including an offer... "Present this card to get $20 off the next purchase." Or "Present this card to receive a complimentary consultation valued at $75... How likely am I to throw out your business card when it is worth $75 bucks to me? Nearly everyone that is remotely considering your service will keep it. At a minimum they'll think just a little harder they toss it in the trash can.
What do you think the impact might be from generating just one additional customer each and every month just because your business card actually worked well?
I really hope the difference is powerful for your business.
About the Author:
Get home business building tips at the Greg Nunan Home Business Blog. Greg Nunan is also a regular blogger at his home-based business squidoo blog.
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