I live in Las Vegas. Among the reasons that I live in Vegas is that years ago I moved here because of all the conventions coming to Las Vegas. I speak for a lot of business-type conventions. I thought if I live in Las Vegas, then I can market to all of the conventions coming here, so that way, I do not need to fly as much. Something I did very successfully when I initially relocated here.
I still speak at Las Vegas conventions, but I still fly around and speak at other places, too. My reputation began to pick up as this marketing consulting guy. I started doing little marketing consulting jobs here and there, and I got referred one time to this lawyer. This person left a firm and went on to start his own shop.
Remember, I got referred to him. He contacted me. I didn't call him and solicit him. He calls me; I go down to meet with him, and he shows me the fancy paint outside with his name spray painted on the concrete for the parking spot. Then, he shows me the building. It was a prominent building. It was a 2-story building. He rented the whole thing out.
He walks me in, and then he had a grand reception. I am talking about, nice rug lying on the ground. It has to happen to be pretty expensive. He then shows me the receptionist, a particularly nicely dressed receptionist sitting there. No phones were ringing, but she was a slave to. He started showing me work walking me around, the computers and takes me and shows me all of the empty offices, nobody in there. He takes me to his office. He shows me the mahogany wood behind his desk along with a nice desk, probably a $2000 desk or at best a $1000 desk. He's a gold-plated business card holder looking at it.
I'm said, "Wow, that is a magnificent card holder." We take a seat, and that he says, "So what do you think?" I said, "I'm going to inquire one question and just how you answer I'll let you know whether you will be bankrupt in 12 to 1 . 5 years." He explained, "What?" I said, "Well, you heard me." People say "what" when they do not want to swallow the pill.
I said, "Well, you heard me." I said, "I'm likely to inquire one question and how you answer I'll tell you whether you will be bankrupt in 12 to 18 months." I said, "You know you have a fabulous place here, man." "That parking spot out there together with your name, man, you used great paint. I am talking about, the white shows up much better than the yellow. You have a delightful rug inside when you walk in the door. That's beautiful, man. Holy mackerel, If only I could afford a rug like this."
"You got the receptionist. I'm figuring, man, she's probably a minimum of 40 grand a year. You are paying here. No phones are ringing, but she's sitting there just in case one does ring, and she or he will answer it. You have a fabulous 2-story building, and I'm thinking you probably pay about 20 grand per month to have this excellent show." "You know, it looks good. You have a vast Hollywood set. You got each one of these amazing mahogany wood. You got this magnificent desk. You even had a more costly business card holder i quickly have for anything. I mean, it is expensive. Holy mackerel. This really is great." I said, "But here's my question. How's it going going to get individuals to walk in that door and provide you with money for your services?" There was a long pause much like right now.
He explained, "What?" I said, "Again, you heard me. How's it going going to get people to walk in to that front door and give you money for your services? It appears I would have determined that out first before I went and spent all of this cash on all of this overhead to look good because you have not determined the most important thing." "What is the fastest method to the money? How can you earn money doing all of your services? Everything I see this is a liability. You haven't one plan, not just one part of place."
He goes, "Oh yeah, yeah, I actually do. I'm running ads within the phone book." I said, "So allow me to get this straight." I picked up a company card off his desk, and that i said, "You're likely to take e-commerce card. You are going to blow it up big right into a full-page ad and stick it right into a phonebook where you got 50,000 other lawyers and hope through the grace of God somebody finds you. Is that your marketing strategy? Well, I understand where you are going to be in 12 to 1 . 5 years if that's your only marketing plan."
He'd no clue. He'd no clue like most people because they do not understand the need for marketing. See, when I go into some niche or some business, I always figure out the marketing first. How can i get customers? How am I going to get prospects? How am I going to get clients? How can I get people to produce money? Let me obtain a couple of money in cash. Then, if I want to go get a building, I'll obtain a building. So what about everything other things if you don't understand what may be the fastest method to the cash.
Whenever you visit my house for a visit, you will see that sign. It's the same sign that hundreds of other consulting clients have noticed once they walk inside your office. The thing about this is the fact that I constantly need to bring them back to that 8 ball because that's the only thing that means something in the game of pool and the game of business, knocking in the 8 ball, getting to the cash. Nothing else matters.
I still speak at Las Vegas conventions, but I still fly around and speak at other places, too. My reputation began to pick up as this marketing consulting guy. I started doing little marketing consulting jobs here and there, and I got referred one time to this lawyer. This person left a firm and went on to start his own shop.
Remember, I got referred to him. He contacted me. I didn't call him and solicit him. He calls me; I go down to meet with him, and he shows me the fancy paint outside with his name spray painted on the concrete for the parking spot. Then, he shows me the building. It was a prominent building. It was a 2-story building. He rented the whole thing out.
He walks me in, and then he had a grand reception. I am talking about, nice rug lying on the ground. It has to happen to be pretty expensive. He then shows me the receptionist, a particularly nicely dressed receptionist sitting there. No phones were ringing, but she was a slave to. He started showing me work walking me around, the computers and takes me and shows me all of the empty offices, nobody in there. He takes me to his office. He shows me the mahogany wood behind his desk along with a nice desk, probably a $2000 desk or at best a $1000 desk. He's a gold-plated business card holder looking at it.
I'm said, "Wow, that is a magnificent card holder." We take a seat, and that he says, "So what do you think?" I said, "I'm going to inquire one question and just how you answer I'll let you know whether you will be bankrupt in 12 to 1 . 5 years." He explained, "What?" I said, "Well, you heard me." People say "what" when they do not want to swallow the pill.
I said, "Well, you heard me." I said, "I'm likely to inquire one question and how you answer I'll tell you whether you will be bankrupt in 12 to 18 months." I said, "You know you have a fabulous place here, man." "That parking spot out there together with your name, man, you used great paint. I am talking about, the white shows up much better than the yellow. You have a delightful rug inside when you walk in the door. That's beautiful, man. Holy mackerel, If only I could afford a rug like this."
"You got the receptionist. I'm figuring, man, she's probably a minimum of 40 grand a year. You are paying here. No phones are ringing, but she's sitting there just in case one does ring, and she or he will answer it. You have a fabulous 2-story building, and I'm thinking you probably pay about 20 grand per month to have this excellent show." "You know, it looks good. You have a vast Hollywood set. You got each one of these amazing mahogany wood. You got this magnificent desk. You even had a more costly business card holder i quickly have for anything. I mean, it is expensive. Holy mackerel. This really is great." I said, "But here's my question. How's it going going to get individuals to walk in that door and provide you with money for your services?" There was a long pause much like right now.
He explained, "What?" I said, "Again, you heard me. How's it going going to get people to walk in to that front door and give you money for your services? It appears I would have determined that out first before I went and spent all of this cash on all of this overhead to look good because you have not determined the most important thing." "What is the fastest method to the money? How can you earn money doing all of your services? Everything I see this is a liability. You haven't one plan, not just one part of place."
He goes, "Oh yeah, yeah, I actually do. I'm running ads within the phone book." I said, "So allow me to get this straight." I picked up a company card off his desk, and that i said, "You're likely to take e-commerce card. You are going to blow it up big right into a full-page ad and stick it right into a phonebook where you got 50,000 other lawyers and hope through the grace of God somebody finds you. Is that your marketing strategy? Well, I understand where you are going to be in 12 to 1 . 5 years if that's your only marketing plan."
He'd no clue. He'd no clue like most people because they do not understand the need for marketing. See, when I go into some niche or some business, I always figure out the marketing first. How can i get customers? How am I going to get prospects? How am I going to get clients? How can I get people to produce money? Let me obtain a couple of money in cash. Then, if I want to go get a building, I'll obtain a building. So what about everything other things if you don't understand what may be the fastest method to the cash.
Whenever you visit my house for a visit, you will see that sign. It's the same sign that hundreds of other consulting clients have noticed once they walk inside your office. The thing about this is the fact that I constantly need to bring them back to that 8 ball because that's the only thing that means something in the game of pool and the game of business, knocking in the 8 ball, getting to the cash. Nothing else matters.
About the Author:
James Malinchak, Highlighted on ABC's Hit Television Show Secret Millionaire, is recognized as by many professionals as the World's #1 Big Money Speaker Coach and Trainer. For Totally free Video Trainings regarding how to receive money to speak and the way to turn into a motivational speaker, try visit our website and learn more.
RSS Feed (xml)
Niciun comentariu:
Trimiteți un comentariu