I am quite happy to see that "WWE2K14" has been hyped so much as of late because it seems like it could be one of the best wrestling titles of recent memory. When you think about the idea that this game is being published under 2K and not THQ like in previous years, there are certain expectations. Whether or not they will be met truly depends on how workers see them. That being said, I'd like to think that online marketing could bolster the game even further.
Yukes is still going to be control of the game's actual development but I think that there's been more attention given to fan demands now more than ever before. For those who have played such games in the past, you probably have heard about numerous characters being demanded, Ultimate Warrior being one of them. While a legend in the business, to say that he's been at odds with WWE recently would be an understatement. Such a dream seemed unlikely to become realized, you could imagine.
To the surprise of those who were anticipating the game, Warrior was announced as a preorder bonus and it was perhaps one of the most startling pieces of news. Once again, this man did not have the best history with WWE during his last run, so seeing him in a trailer for the company's game was surprising. Nonetheless, it seemed like he didn't lose much of a touch. As he cut the same kind of intense yet erratic promo that made him a character in the late 80's, gamers knew what was going to happen.
Many ideas truly struck me as interesting but what managed to do so more than anything else was how they unveiled the Ultimate Warrior in a showing of online marketing. On Facebook, people who liked the WWE Games page saw that many images were posted, each one depicting a certain part of a wrestler. We were shown an Ultimate Warrior bicep as well as his hair but there was always that lingering doubt. It was able to keep the user base engaged and it's the kind of goal firms like fishbat strive towards.
I think that the work for marketing "WWE2K14" has been rather effective so far. It has started quite nicely here with the announcement that a fan favorite of yesteryear would be making his way onto the game, so I am sure that old school fans will find themselves clamoring to get a copy of it. Do I think that this game is going to be the best sold out of the rest in the franchise? I suppose that's up to the consumers who may go on to make the purchase.
Yukes is still going to be control of the game's actual development but I think that there's been more attention given to fan demands now more than ever before. For those who have played such games in the past, you probably have heard about numerous characters being demanded, Ultimate Warrior being one of them. While a legend in the business, to say that he's been at odds with WWE recently would be an understatement. Such a dream seemed unlikely to become realized, you could imagine.
To the surprise of those who were anticipating the game, Warrior was announced as a preorder bonus and it was perhaps one of the most startling pieces of news. Once again, this man did not have the best history with WWE during his last run, so seeing him in a trailer for the company's game was surprising. Nonetheless, it seemed like he didn't lose much of a touch. As he cut the same kind of intense yet erratic promo that made him a character in the late 80's, gamers knew what was going to happen.
Many ideas truly struck me as interesting but what managed to do so more than anything else was how they unveiled the Ultimate Warrior in a showing of online marketing. On Facebook, people who liked the WWE Games page saw that many images were posted, each one depicting a certain part of a wrestler. We were shown an Ultimate Warrior bicep as well as his hair but there was always that lingering doubt. It was able to keep the user base engaged and it's the kind of goal firms like fishbat strive towards.
I think that the work for marketing "WWE2K14" has been rather effective so far. It has started quite nicely here with the announcement that a fan favorite of yesteryear would be making his way onto the game, so I am sure that old school fans will find themselves clamoring to get a copy of it. Do I think that this game is going to be the best sold out of the rest in the franchise? I suppose that's up to the consumers who may go on to make the purchase.
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