miercuri, 15 septembrie 2010

Gifts Are Great - Market Your Business The Easy Way

By Theresa Wong

Awareness of corporate gifts is relatively lesser than that of personal gifts, which are given to people close to you. Corporate gifts are very distinct from gifts to near and dear ones as they are a gesture of appreciation given to employees or customers.

Corporate gifts are usually valuable objects, and they are often given away without any mark of the company on the gift, as they are not for promotional purposes. On the other hand, a variety of gift items are often given away for promotional purposes, such as stationery objects, USB drives, or key chains. In such cases, the items are usually marked with the company's symbol before they are given away to employees or potential customers.

While giving a corporate gift, it is important to keep in mind the interests of the individual to whom the gift is being given, and to tailor it accordingly. Organizations generally like to present personalised and high worth gifts to their clients, but to their workforce they normally distribute a moderately expensive, but useful gift.

The impact of the corporate gift on the professional relations with a customer or an employee depends on how expensive the person believes the gift to be. Before giving a corporate gift, you should enquire with your legal department regarding any restrictions that may have been enforced by law on this practice.

Before buying corporate gifts you should prepare a budget, decide upon the number of gifts to be given, and try to find good offers for a mass purchase from the wholesalers. The planning part is more significant with respect to employee gifts, even more so if your company is a mid-sized or large corporation. Ensure that you purchase enough so that every employee whom you wish to show appreciation towards by means of a corporate gift is included.

To conclude, giving corporate gifts is a smart business practice, which helps you develop a stronger and healthier relationship with both your staff and your clients. However, always ensure that it is allowed by government regulations, and of course, by your financial position.

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