So you know the importance of lead generation and you realize you need those leads to stay afloat online. But what about AFTER the lead is generated? What do you do with it? What is the next step? Let's look at those questions right now.
Following up with a new lead is about as important as fertilizer is to a farmer's crops. It helps the growth process. That person on the other end of the computer needs to know that you are real and trustworthy. So you don't want to be aloof and remain totally anonymous. In other words, you need to follow up with that contact immediately.
Using an autoresponder is the most effective way to follow up with leads. An autoresponder is a piece of software that helps the user keep up with new leads, manage older contacts and follow up with both on a regular basis. This process is particularly important at the beginning of the relationship. And yes, relationship is the right word. You are developing faith and trust in each other.
An autoresponder will immediately send a message to every person that joins your mailing list with a thank you or a welcome message. You can set the software to send as many messages as are needed at intervals that you set. That first one should go out immediately and any others can be at one day, two day or even weekly intervals. Whatever you need is what you set it for.
Follow-up messages can walk your leads through your system and offer them items along the way. You probably gave your leads something for free at the beginning, so you've already helped them start to believe you're trustworthy and will do what you say. While you're bringing your leads along, you can sell them low cost items and build their trust at the same time. When the process reaches its conclusion, it's time to offer your main moneymaking product and hopefully your prospects will buy it.
An autoresponder can do several other things in addition to helping in this way. If you receive a lot of inquiries and signups, an autoresponder will organize your prospect list and tell you precisely how far every person has progressed through the process. An autoresponder will also let you send individual messages called "announcements" whenever you think it's appropriate. For example, you might get a great deal on an especially good product. You can offer it to your prospects by sending an announcement.
Email marketing always carries a risk of spam reports, but autoresponders guard against them. They do this by embedding an "unsubscribe" link in every message they send. If the recipient of your email can opt out at any time but chooses not to, then the emails are not spam and you'll be safe from spam reports. Think of it as being like insurance, in a way.
The important thing to remember is that you must follow up with your prospects and maintain constant contact. You can do this easily and automatically by using an autoresponder. Leads actually expect you to contact them periodically. If they don't hear from you they'll think you're not worth bothering with and they'll opt out of your list.
Use auto responders for follow up and you will always have a satisfied list of buyers on a constant basis.
Following up with a new lead is about as important as fertilizer is to a farmer's crops. It helps the growth process. That person on the other end of the computer needs to know that you are real and trustworthy. So you don't want to be aloof and remain totally anonymous. In other words, you need to follow up with that contact immediately.
Using an autoresponder is the most effective way to follow up with leads. An autoresponder is a piece of software that helps the user keep up with new leads, manage older contacts and follow up with both on a regular basis. This process is particularly important at the beginning of the relationship. And yes, relationship is the right word. You are developing faith and trust in each other.
An autoresponder will immediately send a message to every person that joins your mailing list with a thank you or a welcome message. You can set the software to send as many messages as are needed at intervals that you set. That first one should go out immediately and any others can be at one day, two day or even weekly intervals. Whatever you need is what you set it for.
Follow-up messages can walk your leads through your system and offer them items along the way. You probably gave your leads something for free at the beginning, so you've already helped them start to believe you're trustworthy and will do what you say. While you're bringing your leads along, you can sell them low cost items and build their trust at the same time. When the process reaches its conclusion, it's time to offer your main moneymaking product and hopefully your prospects will buy it.
An autoresponder can do several other things in addition to helping in this way. If you receive a lot of inquiries and signups, an autoresponder will organize your prospect list and tell you precisely how far every person has progressed through the process. An autoresponder will also let you send individual messages called "announcements" whenever you think it's appropriate. For example, you might get a great deal on an especially good product. You can offer it to your prospects by sending an announcement.
Email marketing always carries a risk of spam reports, but autoresponders guard against them. They do this by embedding an "unsubscribe" link in every message they send. If the recipient of your email can opt out at any time but chooses not to, then the emails are not spam and you'll be safe from spam reports. Think of it as being like insurance, in a way.
The important thing to remember is that you must follow up with your prospects and maintain constant contact. You can do this easily and automatically by using an autoresponder. Leads actually expect you to contact them periodically. If they don't hear from you they'll think you're not worth bothering with and they'll opt out of your list.
Use auto responders for follow up and you will always have a satisfied list of buyers on a constant basis.
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