miercuri, 14 septembrie 2011

Simple SEO Copywriting Tips that Boost Sales

By Jimmy Taylor


So what do you understand by the term SEO Copywriting? Search engine copywriting is the simple skill of writing content that is targeted towards both, the search engines and as well the end user. However, if you do this the wrong way, it can affect your relationship with the search engines. In other words, when your write an SEO copy, you're simply using your existing copy and tweaking it for the search engines. It involves using appropriate keywords in your content so that it helps you in optimizing your site to rank better. But SEO copywriting is not keyword stuffing, where you insert several keywords into the content in order to get ranked. You need to maintain a keyword density of 3% to 5% - overdoing this might label you as a spammer by the search engines. Apart from that, SEO copywriting is different from creating simple content because you're not just keeping in mind the search engines but also your readers who are looking for quality information. It will take you some time before you are able to perfect SEO copywriting. Some of the tips given below will help you towards becoming a better SEO copywriter. Source: seo philippines

Search engines are getting smarter all the time and so only lend importance to content that is useful to human readers. Therefore, if you want to be a successful SEO copywriter, you will have to focus on the quality of the content you're writing. What do you think readers will look for when using search engines to find the info they want? They're looking for quality as well as for solutions to their various problems.

One of the main reasons why writers fail to create a SEO centric copy is because they give more emphasis on the quantity of the content, rather than the quality. You have to make sure that all the important elements are in place, right from the keywords to the relevancy of the information you're giving away. The search engines love content that is useful and that is offering value to the end user. You'll benefit in more than one way when you create a good SEO copy. For instance, when your readers find that the content is highly useful, especially the bloggers, they'll link to it.

Again, this would help you increase your search engine rankings because you'll be getting backlinks. So there are a number of benefits of creating good content that is highly relevant.

You must be able to get your readers' attention when trying to impress the search engines. A good tip for this is to use bold whenever you can. This will let readers know what words are important and this will hook them. Google knows the importance of bolded words and gives them top billing.

The king of search engines will use any elements that humans may find important and they will use those elements to rank the page. The content you write must be balanced between assisting your audience as well as the search engines when it comes to your page's ranking.

Always keep your focus on giving away as much information as possible. Don't be stingy when it comes to offer your reader a lot of value through your content. If you feel that there is a certain piece of information that needs to be explained in a thousand words - then do it. The more content you have, the better it is. All the major search engines are on the lookout for the right content that fulfills the reader's need. So by keeping your content short, you'll be making the mistake of ignoring what the search engines really want. Also, don't make your content too confusing by deviating from the topic. Just focus on what you're saying and stick to it, because this will help you keep the content relevant. Overall, SEO copywriting will help you write better content, that gets you traffic from the search engines and rave reviews from the readers.




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