Sometimes an image change is all that a company needs in order to stay relevant. While there may be a look that people are familiar with, chances are that it's not going to age terribly well as the world moves onto other trends. Maybe a look has to mature to something that is sleek by comparison. If this is the case, I think that the utilization of vehicle decal wraps could help in order to let a brand reach a greater audience, thereby attracting new consumers.
It seems like change is one of those things that people will take to differently. For example, nostalgia may play a part in people not accepting it, such as how Nickelodeon changed its logo. It made the shift from a cartoony splatter with the company name to simply orange text spelling out, "nick." It seemed too simple for some people and those who grew up in the 90's did not see the reason for this change other than to add work which didn't have much reason.
If you take away the concept of nostalgia, it's possible that you will see the reason behind this change while others do not. The old Nickelodeon logo focused on youthful interests, such as cartoons being watched every Saturday and Sunday, as well as every other day after school. However, today it's not so much a case of cartoons being watched as it is surfing the Web constantly. As a result, the change to a logo with a more streamlined look seems to make some kind of sense.
Exposure is one of those things which can be tied to just about design you could think of. For example, vehicle decal wraps are able to reach the attention of many people, considering that they stand as forms of mobile advertising. The scope of attention which they're capable of depends on those who own the trucks or those driving them. With quality being a great asset of companies along the lines of JMR Graphics as well, investing in the product is a smart move to make.
Rebranding is going to be taken by the general audience differently, depending on how much they have invested in the name in the past. Ones like Nickelodeon may not gain as much positive reception, since they believe it will change the way the entire network is structured. However, when it's done for food and drinks, it's likely they will not change, so it's not as drastic. Clearly there is a great amount of feelings that are going to be quite varied as far as crowd reaction is concerned.
It seems like change is one of those things that people will take to differently. For example, nostalgia may play a part in people not accepting it, such as how Nickelodeon changed its logo. It made the shift from a cartoony splatter with the company name to simply orange text spelling out, "nick." It seemed too simple for some people and those who grew up in the 90's did not see the reason for this change other than to add work which didn't have much reason.
If you take away the concept of nostalgia, it's possible that you will see the reason behind this change while others do not. The old Nickelodeon logo focused on youthful interests, such as cartoons being watched every Saturday and Sunday, as well as every other day after school. However, today it's not so much a case of cartoons being watched as it is surfing the Web constantly. As a result, the change to a logo with a more streamlined look seems to make some kind of sense.
Exposure is one of those things which can be tied to just about design you could think of. For example, vehicle decal wraps are able to reach the attention of many people, considering that they stand as forms of mobile advertising. The scope of attention which they're capable of depends on those who own the trucks or those driving them. With quality being a great asset of companies along the lines of JMR Graphics as well, investing in the product is a smart move to make.
Rebranding is going to be taken by the general audience differently, depending on how much they have invested in the name in the past. Ones like Nickelodeon may not gain as much positive reception, since they believe it will change the way the entire network is structured. However, when it's done for food and drinks, it's likely they will not change, so it's not as drastic. Clearly there is a great amount of feelings that are going to be quite varied as far as crowd reaction is concerned.
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Visit JMR Graphics if you are searching for more information about vehicle decal wraps.. Check here for free reprint license: Is Rebranding Possible In Terms Of Vehicle Decal Wraps?.
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