sâmbătă, 19 octombrie 2013

Food Photographer: Are You Doing Things Right?

By Bernie Malgieri


Although you might think that the work of a food photographer is just shooting away on food items, it's actually more than just that. If you're going to be involved with food photography, your photos should be able to convey a message without any words to accompany it. It is an art form that requires both technical skills and creativity - and professionals are paid good money for their services.

If you're going to take the route of a successful food photographer, the first thing you should learn is the technicalities of food photography. Everything will be easier if you already have a solid foundation in general photography; if this is not the case, then taking a formal course in photography can get you started properly. Art schools, universities, and vocational schools offer photography training programs.

During the course of your photography training program, you will learn about the most important topics you need to learn in order to become a successful food photographer. Topics will include photography equipment, elements of exposure, proper composition, color management, post processing, and photographic lighting. Business and marketing skills is also important if you're going to run a business.

Among the most important qualities that you must have as a food photographer are creativity and a keen sense of imagination. The ability to think "outside the box" will definitely serve you well, especially once you're doing this professionally. If you're looking to become better as a photographer, it is recommended that you join photography clubs, joining photo-shoot sessions, and working as an assistant photographer.

You should only get immersed in food photography once you have mastered the basics of photography in general. It's like taking a college degree first before moving on to a specialized field. A food photographer is a special area of photography that requires the use of specific lighting techniques, styling, equipment, props, shooting techniques, composition, and effects.

There are many employment opportunities that await you as a food photographer - food magazines, cookbooks, food blogs, restaurants, catering businesses, advertising companies, and food manufacturing industries are just some examples. Keep in mind though that competition can be quite tough in this field so therefore it is important to have your own style of photography and make it stand out among the rest.




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