It is amazing how Africa social network sites have slowly replaced the old methods of socializing. People are able to talk and share life moments by use of pictures, even better is the chat system which allows a one on one conversation with a friend. Apart from socializing, this sites have now set a platform for businesses to effectively market their products thus the traditional ways like advertising using brochures, television, flyers and even in the news papers are becoming unpopular.
There are many advantages which this method of marketing has brought to entrepreneurs. Traditional methods of advertising are very expensive especially for a business which is starting up unlike the use of these sites where the only thing required is to have an account and spend as much time marketing the product or services by updating the profile. The various tools like use of promotional material provided in these sites, helps a businessman to post videos and written materials like articles for marketing purposes.
This type of platform is beneficial in terms of accessibility. In most cases, there is never a restriction on who is entitled to use the media and many sites would wish to host businesses. This puts especially small business owners at a level play field with their large counterparts in terms of promotion of products offered.
To be able to have a perfect and effective advertisement using the traditional methods, there is need for lot of expertise with regard to understanding the product and making other people to like it. This is not true with the use of social networks where with basic knowledge in online marketing skills and information technology exposure, it is possible to achieve a lot.
It is easy to access a wider coverage in terms of numbers of potential customers with not much effort. In comparison to the earlier options like billboards and posters, it is very labor- intensive and costly to reach a wider space. Social sites therefore offer a better option as the media is accessed in an unbelievable wider area.
For a marketer to be able to convince his potential customers about his goods and services, he or she has to have an interaction with them and understand them. The older methods could not attain this because they were more of a message directed to people. Social media is full of tools where interaction with customers is easy through chatting where they can ask questions as the business person replies.
Social sites offer flexibility in editing the message to be shared if need be unlike the traditional way where when a message is written or recorded it is hard to change it. This is because of the extra cost involved to do that. Sometimes an entrepreneur will update his profile and miss an important detail, all he has to do is just click on editing and then he will fix whatever he needed to write and then reposts.
There is an increase in the number of companies opting to market using Africa social network though some are still stuck with the traditional methods due to fear of the unknown. The question for every business person out there is if they can afford to miss one in a lifetime chance to make their businesses globally known. There are many advantages of this means of marketing and once tried, there is no going back.
There are many advantages which this method of marketing has brought to entrepreneurs. Traditional methods of advertising are very expensive especially for a business which is starting up unlike the use of these sites where the only thing required is to have an account and spend as much time marketing the product or services by updating the profile. The various tools like use of promotional material provided in these sites, helps a businessman to post videos and written materials like articles for marketing purposes.
This type of platform is beneficial in terms of accessibility. In most cases, there is never a restriction on who is entitled to use the media and many sites would wish to host businesses. This puts especially small business owners at a level play field with their large counterparts in terms of promotion of products offered.
To be able to have a perfect and effective advertisement using the traditional methods, there is need for lot of expertise with regard to understanding the product and making other people to like it. This is not true with the use of social networks where with basic knowledge in online marketing skills and information technology exposure, it is possible to achieve a lot.
It is easy to access a wider coverage in terms of numbers of potential customers with not much effort. In comparison to the earlier options like billboards and posters, it is very labor- intensive and costly to reach a wider space. Social sites therefore offer a better option as the media is accessed in an unbelievable wider area.
For a marketer to be able to convince his potential customers about his goods and services, he or she has to have an interaction with them and understand them. The older methods could not attain this because they were more of a message directed to people. Social media is full of tools where interaction with customers is easy through chatting where they can ask questions as the business person replies.
Social sites offer flexibility in editing the message to be shared if need be unlike the traditional way where when a message is written or recorded it is hard to change it. This is because of the extra cost involved to do that. Sometimes an entrepreneur will update his profile and miss an important detail, all he has to do is just click on editing and then he will fix whatever he needed to write and then reposts.
There is an increase in the number of companies opting to market using Africa social network though some are still stuck with the traditional methods due to fear of the unknown. The question for every business person out there is if they can afford to miss one in a lifetime chance to make their businesses globally known. There are many advantages of this means of marketing and once tried, there is no going back.
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