It is incumbent on any entrepreneur to make the best of any online venture they engage in. This is especially true with a blog. While it is certainly true that there are may be blogging enthusiasts out there who enjoy blogging as a hobby with no intention of making any money that is not always the case. If you fall into the other category then here are a few suggestions on how to turn your blog into a profitable enterprise. This will also apply if you decide to turn that hobby of yours into a online money making machine. Here are some of the more popular monetization techniques for accomplishing exactly that.
One of the simpler approaches is to promote affiliate offers on your blog. It is among the easiest, least expensive, and quickest way to get started. The problem with this method is that you need to join a network that provides affiliate products that you can promote, find a product that will convert easily, and figure out how to incorporate it into your blog. The basic premise for this type of monetization is that the merchant will pay you a commission for any sales you make from your website.
The key to affiliate marketing is finding a product you want to promote and getting an affiliate link to promote it. You may use this link in any of your promotions so they can track where the traffic came from and pay you the appropriate commission. Often the company will make various resources available such as such as banners, classified ad posts, or email swipes you can use to help you promote their product. All you need to do is brand them with your affiliate code and add them to you blog or website.
Many experienced marketers sell advertising space on their blogs to Pay-per-click organizations, Google AdSense is a typical one in this category. Along the same lines there is Cost-per-action advertising you can tap into. This is where companies such as loan, mortgage, or even insurance companies pay you anytime someone clicks on their ad and performs a specific action.
Most businesses will use your Alexa rating as a factor on choosing your site to advertise on. If you are not familiar with Alexa just go to Alexa.com and enter your website and it will show you your worldwide ranking and in some cases your USA ranking. A small warning before you do this you need to realize that it may be a humbling experience.
The downside of this is that you will need to approach these companies and solicit their business. This is not something you take on if you have a new site that is not yet established. They prefer seasoned sites that are popular and have a significant amount of visitors on a daily basis. Most will not select this option as it could involve a lot of effort in finding companies to advertise with you and most do not handle rejection well.
The other option is to sell your advertising space to other marketers by placing their ads or banners on your site for a set monthly fee. This option may take a lot of effort on your part as you are responsible for finding the marketers who want to advertise on your site. It becomes much easier when your site gets popular at which point marketers may actually seek to advertise on your site. Once they start advertising, you will need to be mindful of those ads when updating your site. This option won't appeal to everyone due to the effort involved in setting up payment methods and installing their banners on your site.
Regardless of what choice you make, there is a possibility that you may not do well initially. Do not let this deter you in any way as success in most cases comes from failure. All of these methods have their own pluses and minuses and the only way you will find one that works for you is by trial and error. The good news is that most are inexpensive to implement though they may require a bit of a time investment on your part. Don't forget that blogging is a long term process to earning an income or making money online. Don't get frustrated or discouraged when you do not see any results after a few months. I would give it 6- 9 months before you can expect significant results judging by my experience. Just stay true to the course and celebrate your small successes.
One of the simpler approaches is to promote affiliate offers on your blog. It is among the easiest, least expensive, and quickest way to get started. The problem with this method is that you need to join a network that provides affiliate products that you can promote, find a product that will convert easily, and figure out how to incorporate it into your blog. The basic premise for this type of monetization is that the merchant will pay you a commission for any sales you make from your website.
The key to affiliate marketing is finding a product you want to promote and getting an affiliate link to promote it. You may use this link in any of your promotions so they can track where the traffic came from and pay you the appropriate commission. Often the company will make various resources available such as such as banners, classified ad posts, or email swipes you can use to help you promote their product. All you need to do is brand them with your affiliate code and add them to you blog or website.
Many experienced marketers sell advertising space on their blogs to Pay-per-click organizations, Google AdSense is a typical one in this category. Along the same lines there is Cost-per-action advertising you can tap into. This is where companies such as loan, mortgage, or even insurance companies pay you anytime someone clicks on their ad and performs a specific action.
Most businesses will use your Alexa rating as a factor on choosing your site to advertise on. If you are not familiar with Alexa just go to Alexa.com and enter your website and it will show you your worldwide ranking and in some cases your USA ranking. A small warning before you do this you need to realize that it may be a humbling experience.
The downside of this is that you will need to approach these companies and solicit their business. This is not something you take on if you have a new site that is not yet established. They prefer seasoned sites that are popular and have a significant amount of visitors on a daily basis. Most will not select this option as it could involve a lot of effort in finding companies to advertise with you and most do not handle rejection well.
The other option is to sell your advertising space to other marketers by placing their ads or banners on your site for a set monthly fee. This option may take a lot of effort on your part as you are responsible for finding the marketers who want to advertise on your site. It becomes much easier when your site gets popular at which point marketers may actually seek to advertise on your site. Once they start advertising, you will need to be mindful of those ads when updating your site. This option won't appeal to everyone due to the effort involved in setting up payment methods and installing their banners on your site.
Regardless of what choice you make, there is a possibility that you may not do well initially. Do not let this deter you in any way as success in most cases comes from failure. All of these methods have their own pluses and minuses and the only way you will find one that works for you is by trial and error. The good news is that most are inexpensive to implement though they may require a bit of a time investment on your part. Don't forget that blogging is a long term process to earning an income or making money online. Don't get frustrated or discouraged when you do not see any results after a few months. I would give it 6- 9 months before you can expect significant results judging by my experience. Just stay true to the course and celebrate your small successes.
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