sâmbătă, 5 ianuarie 2019

How To Advertise Using LED Billboard Truck

By Larry Bailey


A light emitting diode produces more light but uses less power than other forms of lighting. For that reason, it has become popular for use everywhere from homes to public advertising displays. An led billboard truck is simply a display mounted on an automobile. Like a screen on wheels. Most people know about the screens that are mounted on walls and such. Now imagine the same display moving around in a strategically pre-mapped manner.

These screens are very bright of course. For that reason, they will grab the attention of bypassers. This screen offers a lot of versatility. One can play still images. One can play videos. One can have writings on there or even emoticons. It is all up to the client to choose. Research shows that these screens are six times more effective than the traditional ad tools. Keep this in mind.

The client reserves the right to determine the locations this screen visits. One should develop a route map of sorts. One may even decide to just have the screen move around at specific times. Like a highway at rush hour for example. Or around malls on weekends. Or near the beach on holidays. One is able to make a decision on how and when their message will reach the people.

This option has also been found to be more cost-effective. Picture this. When one needs to put up a display, they have to pay for a printing service and labor to get it done. Not to mention the material. This really only requires content for the screen and a computer. It is therefore cheaper. Less expense for more thus, value.

Say the screen is shown near a senior center at midday then near upmarket office buildings at rush hour. These are different target demographics. Of course, they will not respond to the same stimulus. Different messages will appeal to each. This option offers the capability to change the content as much as needed. Also, consider that this screen will be in motion while developing the content.

There is no telling who will see this mobile screen. Therefore one must be careful not to offend some. You need to make sure the resolution is on point. One must ensure there will be no glitches. It is important to ensure the company offers a lot of flexibility. Flexibility to change things if determining factors demand so.

Compare prices. There are many options on the market. Ensure to find one that offers the most value. That means that the lowest price will not necessarily be the best choice. Find a service that offers the best package. Look at the overall offer.

One last pro tip and maybe a reiteration, research. Market research will really come in handy. Where do the target people go? Which places would the screen have the most impact? This kind of decision requires a lot of thought and due diligence. Do not make it lightly. Also, do some research on which kind of content would best suit the target clients. In some cases, different demographics respond to different messages, therefore, warranting frequent changes to the display.




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