marți, 16 noiembrie 2010

Impressive Corporate Gift: Lanyards

By Andy Rives

Businesses spend a major proportion of their funds for promotional campaigns. People identify with a business when they are exposed to its logo repeatedly through attractive marketing material. The form of merchandise may change but the purpose remains the same - they must be nice to look at and develop a strong recall of the brand. Using lanyards is one of the ways of doing this.

T-shirts have always been preferred at corporate events as they are known to be very effective in popularising the brand. But lanyards are not far behind and they are already catching up with t-shirts. They attract a lot of attention from people, which gives exposure to the business' logo and tagline, and that is why they are becoming so popular.

The utility of lanyards increases greatly at corporate events like conferences, symposiums, and business exhibitions. The event can be made livelier be giving out lanyards to the participants. Along with the business logo, you can also get the name of the event printed on it such that it can even play the role of souvenir for the participants.

Lanyards are nice gift, and also cheap. They can be also utilize as promotional gifts. You can also have them imprinted with your name, a company or product name, logo, or a message. They are also good as token at special events, grand openings, or for employee gifts.

Lanyards, since they are lesser expensive than printed t-shirts, can be a much more cost effective marketing tool. They are able to create a good image of the organization in front of customers and very often remind them about the company.

Apart from being very effective and cost-effective, lanyards also have other benefits as promotion tools. Lanyard can be printed with eye catching colours, which helps in attracting people's notice towards them. They are high utility and can serve some important purposes like hanging an ID card or a USB drive from the neck. Moreover, prospective customers can carry them home for personal use, and this will create a constant recall of your company in their minds.

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