vineri, 18 martie 2011

5 Great Tips For Better Sales Letter Copywriting

By Reed Slidell


Do you have your own business? If yes then you know how hard it is to increase or revive a slumping sales. One of the most basic things that you can do is to improve your sales letter copywriting skills because it is one of the ways that you can best connect with your customers.

Some people think that they have to be a copywriter to do a good sales letter. That is not true. Just like with anything else, all it takes is practice, practice, and more practice. The good thing about it is that there are many ways that you can learn, both paid and free options. What you just need is to find the best source for such an education in writing. Because it is more than just writing, it has a salesmanship nature to it.

I have listed below five sources of excellent sales letter copywriting training and information to help you with your sales and your business.

1. Listen to interviews of great copywriters.

There is nothing like listening a master talk about his craft. There are websites today that are offering podcast interviews of these copywriters, like John Carlton who is among the top copywriters we have today. It is always a great idea to listen to a mentor talk about his experiences in the field, his tips and suggestions to help you become a better copywriter, and other sound bites where you can certainly pick up a thing or two to help you improve.

2. Get a training course.

If you do not have the time to enroll in a writing class, you can always purchase a training course that are usually in digital format. You can either download a course or buy a book or a set of DVDs. What makes this a great option is that you can study at your own time and leisure. You will not feel pressured to improve at a fast pace because there are other people who are doing it with you, if you are in a class. Listen to a John Carlton interview to help you decide on what makes a good copywriter as a role model.

3. Get into a copywriting seminar.

If you know of a top copywriter who is offering a seminar then grab it. It may cost you a lot or not but what matters is the chance to learn, first-hand, with an experienced copywriter. A seminar is also a good option for people who prefer to learn in the company of other people. Some other expenses that you might incur with a seminar is if the venue is located in another city or even country and if the seminar takes more than a day to complete.

4. Try being coached by a copywriter.

In truth this can be more expensive than attending a seminar but the benefits are often bigger. This is because you have the full attention of an experienced copywriter as he teaches you the ropes of writing good sales copy. You do not have to go after the most famous copywriters today, just someone who has a successful record will do.

5. Device your own training course.

However, if you do not have the luxury of having a big budget for seminars or courses, there are still some free options. The only drawback is that you will have to find the right info on your own and formulate your own modules. One approach is to read the blogs of some copywriters. There are many of them who are freely writing tips about improving sales letter copywriting skills. There are also free ebooks on this topic that you can download. While these may not be as the same quality as the training courses, these are at least a good start for you.




About the Author:



Niciun comentariu:

Trimiteți un comentariu

Yahoo! News: Most Viewed