vineri, 4 martie 2011

Three Reasons To Submit Articles To Directories

By Reed Slidell


Why do website owners submit articles to directories at all? How can this strategy help in promoting websites and web properties? There are actually a million and one answers offered for these questions. You only really need to learn about the three major reasons why you should start thinking about directory submissions.

#1- Articles can provide help to readers and draw them to your website.

One of the top advantages to submissions is that you can use them to attract targeted traffic to your website or profile online. Anyone who gets to read your written content may be so impressed or intrigued by them that they might actually consider looking around for more information about you and what you're selling. This is really one of the best techniques to find potential customers.

Of course, there's also the benefit of getting to help people. When you submit your article to a directory you are providing one more piece of content that might just help someone out. As long as you write about very useful insights, tips and advice, you will be able to make a difference in someone's life. This should really be enough of a reason to continue whipping up great content.

#2- You are able to successfully build up your reputation.

In marketing, you need to be concerned about branding. This applies to both your products and yourself. Fortunately, article submissions can help you a lot in this. When you submit a piece of content that has your name on it, you are building an image of yourself and people may actually regard you as a good expert in your market.

This is an absolutely excellent development for you. Once you submit articles in your niche category and get attention for your expertise, you will eventually build a strong readership. What this means is that readers will see you as a go to person and will most likely follow your lead when it comes to product or service recommendations.

#3- Resource boxes can link back to your site.

SEO specialists will no doubt tell you that you will be doing your site a big favor by making submissions. The links that you will be allowed to post in resource boxes will also increase your reputation in the eyes of search engines. The robots that crawl the web will notice these links and will start seeing your content as relevant to your niche category or market area. Once this happens, you're rank will improve in page results.

Be mindful that directories don't just allow any number of links to just any kind of site. Moderators and editors will keep sharp eyes on your links. This is why you should only submit relevant links that point to good reputation sites. Depending on the directory you will be submitting to, there may be other important guidelines to note. Do make sure then to read on what you can or cannot do when linking out.

There really is good reason for you to submit articles to top directories. Aside from the advantages to you, you also get to provide the best value to readers. Just remember that to succeed with this strategy, you need to work hard towards creating good, useful and high quality content.




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