duminică, 19 mai 2013

What You Need To Know About Advertising and Marketing

By Justin H. Lott


If you would ask people on what they'd say about marketing and advertising you'll hear them say the word attractive and overwhelming. For some who have worked in one of the local advertising and marketing agencies in their place and still did not got a chance to know more intriguing and interesting information about some brands, this article will inform you on specific things that you aren't aware of particularly when it comes to marketing and advertising aspects of various brands.

Accordingly, the famous Marlboro ads were said to have been released on the later part 1950's. Mostly, masculine guys were highlighted on this advertisement including gunsmiths, athletes as well as captain. A rugged cowboy was also highlighted in the Marlboro ad that has pulled a lot of fellows to buy and patronize the said cigarette. It then paved way for the success of Marlboro to the patriots. However, the tale of the rugged cowboy ended when the matter broke about the death of the 3 of the men who appeared on the advertisement. They all died due to lung cancer. Due to that event Marlboro was regarded as the "killer of the cowboy."

A funny truth about marketing and advertising is that being employed in an advertising company is more or less similar to working in a beauty salon. Few people would say that this isn't real but for those who're into this business they would say this is completely true. In a food advertisement like a fried chicken product you'll see the chicken as very scrumptious and mouth-watering and when you purchase the product you'll wonder why you can't have the same outcome like the ones you see on television. The secret to that is done by the food stylish. The job of a food stylish is to make the food look good and tasty. All they must do is paint the chicken to golden brown, put in some false garnishments and then stitch the chicken's skin to make it appear tight. So when you see the chicken on your screen you'll certainly crave for it. Furthermore, most of the ads on TV are relating to food and beverages. People couldn't live without food as this is essential.

Ronald McDonald was primarily unveiled in the market on the years of 1960's and it was during 2010 that a group of advocates help the people understand that that Ronald McDonald caused the kids and all other individuals who love their products to get obsessed of the processed foods that they are offering and it has been tolerated for nearly fifty years.

When you see ads on any type of soap you'll also see kids, flowers or see the sun on the background of it. "Affective conditioning" technique is used on this type of ads. People will definitely feel good about the product when they see it frequently and being associated with different things.

In today's time, many parents are working for a living and kids are left at home spending more time on watching films and ads. That's why when the family goes to the mall for shopping with their children will say by this and by that because they already saw it on the advertisements. Also, most ads for kids are having older kid actors than their target audience. This is because actors on the ads will act as role models and kids younger than them would wish to be just like their idols. Kids are fond of imitating the actions and the words that they see and hear from the people they like.

Have you noticed on most of the watch advertisements the watch that's shown is set to 10:10? The reason behind it is to show the brand of the watch plus it shows a smiley face on the frame because of the hand of the clock positioned like a wide "v".

The American Psychological Association declared that children at the age of 6- 8 could not understand advertisements but these children are still considered to be reliable and true.

Before getting yourself so tangled up on the advertisements that you see on the tv you should at least weigh things first. In most cases, there are many individuals out there who were misled and turned inverted due to some silly ads on televisions. It isn't right to always believe on the saying that "what you see is what you get", since most of the things which you see are made to mislead you. Different companies need the assistance of an advertising business to expose them to the marketplace and to make everyone like their item.




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