Nearly everyone in the world's developed countries now has access to email, and that makes nearly everyone a candidate for email marketing. This is a tremendous opportunity for marketers to send a message about their product and get a one-on-one chance for a look at what they have to offer. Yes, much of the email marketing efforts officially are spam, or unsolicited and is thus technically illegal, it is still done quite normally and without care.
You should only require an email address in your subscription page. Even better, you should enable your would-be subscribers to sign up using their Facebook accounts. If you require more than an email address, you will turn off your would-be subscribers.
Marketers use systems called auto responders, which can be programmed to send a chain of emails to a person who has expressed interest in a product or service. A prospective buyer can 'opt in' which means that he agrees to be marketed to, so he is.
These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.
A membership website should only require a name and an email address. If you require more than that, your potential subscribers might feel your sign up process is too much of a hassle.
For every marketing e-mail that you send out, ensure you send out four emails that offer valuable information. After all, you want these people to stay on your email list and not leave to join one of your competitors. That is why you need to provide value in every email that you send out, even in ones where you are promoting a product or service.
You should only require an email address in your subscription page. Even better, you should enable your would-be subscribers to sign up using their Facebook accounts. If you require more than an email address, you will turn off your would-be subscribers.
Marketers use systems called auto responders, which can be programmed to send a chain of emails to a person who has expressed interest in a product or service. A prospective buyer can 'opt in' which means that he agrees to be marketed to, so he is.
These days, nobody really has the time and the perseverance to read anything long. Thus, whatever you do, make your emails short and straight to the point. Prospective customers should be know what your message is all about within the first few seconds of reading your email. You should inset a call-to-action shortly after your message.
A membership website should only require a name and an email address. If you require more than that, your potential subscribers might feel your sign up process is too much of a hassle.
For every marketing e-mail that you send out, ensure you send out four emails that offer valuable information. After all, you want these people to stay on your email list and not leave to join one of your competitors. That is why you need to provide value in every email that you send out, even in ones where you are promoting a product or service.
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