marți, 21 ianuarie 2014

Analysis Of Different Aspects Of Fashion Association

By Grace Rivas


The fashion industry is concerned about the development of new or popular styles in clothing and the accessories. The industry is also concerned with the creation of newer trends in the footwear, makeup and the body piercing industry. The habitual trends are developed by the models that are used to set the trend for the use of these products. The fashion association regulates all the creations of the garment industry. The fancy models have to work within the stipulated regulations.

The fashion industry is always undergoing changes. These changes are as a result of changing demands within various market segments. The lifestyles of the people are also changing. This means that their sense of style is also changing as time changes. The growth in style and sense of sophistication therefore needs to be incorporated in the designs and production of the accessories, garments and the footwear.

The pace of change has considerably changed over the last few years. The change has been necessitated by the production of transsexual garments. These are special clothes that can be worn by both the males and the females. The producers put the body structures of the men and the women into consideration so that they do not end up compromising on the structures.

There are a number of ways through which companies cultivate the brand loyalty among their customers. Most of the producers are franchises. Franchises are special business lines which use the well-known brand names so as to attract customers. The use of brand name is accompanied by the growth in quality of products. Thus through the franchises, the producers are able to penetrate the prospective market segments.

There are a number of specialists who are entrusted with the role of developing and creating the pieces of garments or the footwear. The initial drawings are in form of special designs. These are commonly drawn on pieces of papers before they get modeled. The designers then model using special pieces of papers. After the modeling, the trained tailors put the drawing into pieces of actual dresses and trousers. Dressmakers and tailors work hand in hand with the designers for production of fancy and appealing designs.

Brands are very important in the fashion industry. With a very strong brand, markets are easily commanded. The high-end clothing lines are controlled by a number of capitalists. These people are well known in major cities across Europe and America. After the production of clothes, they are showcased in various joints in these cities. After showcasing, the products are then shipped for sale across the major cities in the world.

The footwear industry is also run by an association of firms. These produce products that are mainly meant for high-end clients. The low-end product production is still emerging. In most cases, the footwear producers use the international football personalities in order to market their products. The football clubs may also receive a special package of customized footwear.

The fashion association controls all the activities within the industry. This calls for a special platform of running the operations. Regulations are needed so as to guide the process of production. Standardization is also very critical in setting the standards of goods to be consumed by major markets across the globe.




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