joi, 14 octombrie 2010

Collar Pins: As An Effective Corporate Gift

By Michael Bent

A corporate gift is as important as any other business strategy for a company. Judicious selection of the gift is important, considering the fact that a corporate gift has varied roles to play in an organization's success.

A collar pin is a piece of men's jewelry that keeps the two ends of a dress shirt collar together and passes underneath the knot of a necktie. It maintains the collar in place and allows a pleasing arc to the tie.

Collar Pins, by virtue of their range in terms of colour and design, apart from being attractive, suit the role ideally. New design technologies in collar pins further enhance the usefulness of these pins as they can even have an organization's name engraved on them. They can also be stamped with the slogan of the company or can be shaped like a particular product to make them more relevant.

It is their mind boggling range that makes collar pins popular as a corporate gift for both staff and customers. While the employees feel connected to their company, the customers feel a sense of belongingness too and cherish collar pins as corporate gifts, thus they help in keeping the customers loyal to the company.

Budget is another factor that determines the choice of a corporate gift. The perceptive value of collar pins as effective gift items is much higher than their cost, therefore money spent on them is always worth the money. People like collar pins for their versatility and they are widely sported on all occasions, unlike most other gifts, which are just kept at a single place like an artefact. Collar pins are regularly worn by employees, and their frequent use ensures higher visibility and awareness of the brand among the public.

However, organizations must consider some crucial factors while making a decision to distribute collar pins as corporate gifts. They must make sure that they are good quality as it will make sure that people wear them .

The second aspect is printing of design on the collar pins, which must be logical and attractive so that it increases their chances of being worn on a daily basis. Being loud or having an asymmetric design may not go down well with the people. Moreover, during the styling process, collar pins must be made as convenient as possible so that the owner faces no difficulty in wearing them.

Corporate gifts are good marketing mediums as they make sure of greater brand visibility when a recipient uses them in the public. Collar pins perfectly fit such requirements. They are a time-tested marketing tool and have been successfully used by organizations for ages. Considering all the unique qualities that collar pins have as corporate gifts, organizations that have been unwilling in using them must wake up to their potential.

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