sâmbătă, 30 octombrie 2010

Quelch Jealous Ex-employee Libel And Defamation Off The Internet

By Sandra Berry

Much as I hate to say it, people always have a negative streak. And so if you do something that someone disagrees with, they can type it on a keyboard and it'll be on the Internet forever, regardless of its validity. This presents a danger to a person's reputation or business, because that negative stuff can follow you around, right at the top of the search results.

But the Internet is a cornucopia of options, and so where there's bad, just as surely there's good. In this case, the solution to your image problems might be in the use of a reputation repair service. These guys take a stiff-bristled brush to your online self, polishing the search results so you look presentable again.

Scrubbing Libel From the Search Results

Once you understand how search engines work the way these reputation repair services do, it becomes easier to deal with those negative sites. It's just a matter of forcing them down off the first pages of the search results, down past 10, 20, 30, down past a hundred or more results. At that point, that bad stuff isn't even making a peep.

We're talking about the 21st-century version of first impressions here. It's old-fashioned stuff, made new. The positive content forces down the negative, and people start trusting you again. Make sure you don't disappoint them. You've gotten a fresh start without having to spend money on court fees or time in a fight. And if the bad stuff comes back, you'll be ready.

Your Image is Everything

So while you can force the bad stuff down, you can also bring the good stuff up. Which comes in real handy if you're a new business trying to make a name for itself. The reputation repair services employ search engine optimization to give you control of your good name early, and ensure that you hold on to that, right there at the top of the search results.

So there you have it: some of the very strange rules regarding the functioning of the Internet. It would be easy to disregard if that online self of yours weren't so darn important. That's the version of you most people will see. It's true. It can be more places than the real you ever can, which is why it's so important to make sure you've got total control over that image. Because you can be sure someone else will if you turn your virtual back for even a second. Which is a lifetime in here.

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