vineri, 24 decembrie 2010

Article Marketing Made Simple

By Michael Fleischner


Article marketing has many benefits. The saying that content is still king rings true now more than ever. Article marketing is the process of creating content and publishing it on multiple website or blogs. The purpose of article marketing may be to establish yourself as an expert in a particular subject area or to promote a product.

Getting started with article marketing doesn't take much time and has many benefits. You can use article marketing to attract customers to your website, establish credibility, or simply post information about what you offer. No matter what your purpose, article marketing can help you succeed.

The proliferation of information online has brought with it varying degrees of content. Some content is valid, other content is purely fictional. When you write, be sure to provide references, examples, or quote data from other sources. This helps to build credibility and informs your audience that your content can be trusted.

Article marketing is actually quite simple. Consider these areas to produce an effective article marketing strategy.

Understand your area fully. Before writing your article you must be comfortable with the subject matter. If the content is a little out of your comfort zone, do some research first. You want to appear as an expert. If you don't, readers will not see you as such and will seek out other content written by someone more knowledgeable.

Create a plan. Are you going to write one article per week or one each day? Think about how much time and energy you want to put into your article writing and for what purpose. If you simply want to write and publish your work, you may only want to do a little bit each day. Once you have a complete work, then you would submit to websites or blogs. On the other hand, if you are looking for improved rankings or sales from your article marketing, your publishing schedule may need to be more aggressive.

Write articles consistently over time. Develop your articles to include specific keywords oriented toward your target market. Your articles should be around 500 words in length and focus on only one topic at a time. After writing your article make sure you proof it for common errors in spelling and grammar.

Submit to article directories. Make sure that you are submitting you completed articles to a number of popular article directories. You want your article to be posted on as many third party websites as possible. Start with the most popular directories like GoArticles.com and work down the list. Focus on those with a high Google PR and then move to those which are less popular.

Article marketing is a great technique for achieving expert status, building links to your website, and promoting your products. Consider using article marketing to achieve your online marketing goals. Start with a basic plan and deliver consistently. Your results will come quickly and are sustainable over the long term.




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