Mobile Marketing is, simply put, marketing which enables businesses to communicate and engage with their target audience in an interactive way through any mobile device or network. It is fast, personal, direct, customized, customer-initiated and very effective when done properly and professionally. But what is the relationship between mobile marketing and television and is mobile an effective complement to television?
Traditional advertising such as mailers, magazines, radio and most popular, through the medium of television is an important part of American culture but going forward it is good business sense to understand mobile's role within the marketing mix. Whilst currently mobile marketing doesn't compete on the scale of television advertising for example, it is certainly making its mark and smart business are sitting up and taking note. Whilst those traditional marketing channels are without doubt experiencing various levels of decline, mobile marketing is celebrating triple-digit growth annually.
Mobile Marketing is most effective when utilized as a complement to the marketing mix, that is, when used in conjunction with standard marketing media. Consider, for example the incredibly successful American Idol reality show, where over 20 million mobile users text their votes each week. Mobile gives users the levels of interactions that they so enjoy.
Consumers are more than ready for mobile marketingwith almost 200 million active SMS users in the US. Mobile marketing is cutting edge and we are seeing more and more television networks turning more of their advertising budget over to it. Why? because it turns the traditional static campaign into an interactive one.
Mobile has the ability to enhance other advertising channels, through mobile advertising, mobile marketing and mobile commerce. Adding mobile to TV will help enhance the range, and track the effectiveness, of television advertising campaigns for example. Mobile turns static into interactive and is the way of the future.
Traditional advertising such as mailers, magazines, radio and most popular, through the medium of television is an important part of American culture but going forward it is good business sense to understand mobile's role within the marketing mix. Whilst currently mobile marketing doesn't compete on the scale of television advertising for example, it is certainly making its mark and smart business are sitting up and taking note. Whilst those traditional marketing channels are without doubt experiencing various levels of decline, mobile marketing is celebrating triple-digit growth annually.
Mobile Marketing is most effective when utilized as a complement to the marketing mix, that is, when used in conjunction with standard marketing media. Consider, for example the incredibly successful American Idol reality show, where over 20 million mobile users text their votes each week. Mobile gives users the levels of interactions that they so enjoy.
Consumers are more than ready for mobile marketingwith almost 200 million active SMS users in the US. Mobile marketing is cutting edge and we are seeing more and more television networks turning more of their advertising budget over to it. Why? because it turns the traditional static campaign into an interactive one.
Mobile has the ability to enhance other advertising channels, through mobile advertising, mobile marketing and mobile commerce. Adding mobile to TV will help enhance the range, and track the effectiveness, of television advertising campaigns for example. Mobile turns static into interactive and is the way of the future.
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