This video shows how you can create a landing page simple and it is laid out for you. In this video I show you how to integrate your auto responder to the squeeze page. I am using Unbounce which has a 30 day free offer and I suggest you sign up so you can see the quality of the templates here.
At minimum, every ad group should have its own landing page and creating a landing page for each ad may be even better. By creating ad-specific landing pages you can tailor the content more specifically to the text of the ad that was clicked on.
For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing.
I go to YouTube get a video come back embed it onto the opt in page. After you've created your landing page you simply save and preview. If you like what you see you then go publish it and the cool thing about Unbounce is they give you a URL so you don't need your own domain which is very cost effective.
This tip is a truism but, nevertheless, is worth stating. In order to be an effective landing page, it needs to be just that, a landing page. In other words, create purpose-built landing pages whose sole purpose is to convert click-through customers into conversions.
For example, if your ad is for "Radio-Controlled Widgets for Left-Handers," make sure your landing page headline refers not just to "radio-controlled widgets" (and certainly not just to "Widgets") but specifically refer to radio-controlled widgets for left-handers. The more specific your ad is, the more likely a highly specific landing page is to keep your customers' attention.
At minimum, every ad group should have its own landing page and creating a landing page for each ad may be even better. By creating ad-specific landing pages you can tailor the content more specifically to the text of the ad that was clicked on.
For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing.
I go to YouTube get a video come back embed it onto the opt in page. After you've created your landing page you simply save and preview. If you like what you see you then go publish it and the cool thing about Unbounce is they give you a URL so you don't need your own domain which is very cost effective.
This tip is a truism but, nevertheless, is worth stating. In order to be an effective landing page, it needs to be just that, a landing page. In other words, create purpose-built landing pages whose sole purpose is to convert click-through customers into conversions.
For example, if your ad is for "Radio-Controlled Widgets for Left-Handers," make sure your landing page headline refers not just to "radio-controlled widgets" (and certainly not just to "Widgets") but specifically refer to radio-controlled widgets for left-handers. The more specific your ad is, the more likely a highly specific landing page is to keep your customers' attention.
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Find out more information on how to create a landing page at www.youtube.com/watch?v=FUMu7rJhcBo.
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