Small business internet marketing isn't about building a website and "they will come". They will only come after you get into the habit of working on your internet site continually.
First your internet site must contain keywords, but if you sell shoes, you have to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where longtail keyphrases come in, which are in essence phrases that someone will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long-tail keywords are crucial in getting found on the internet and Google provides a keyword tool that you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a particular phrase is used on a once per month basis. It's a good free tool to start with, but there are other, better keyword finders that can be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is your decision to choose which long-tail keyphrase phrases to use. It's best to go for somewhere in mid range of search phrases, say three thousand to 6,000 / month, any amount of searches greater than which will have too much competition. Your target is to get on page 1 of Google's search results which is not easy, despite what a large amount of marketing "gurus" tell you.
Google likes websites that are regularly updated and contain applicable content. So get into the habit of writing at least a 5 hundred word article every day or two, which is keyword-rich. Use your keywords inside the initial few words of your initial part and again in the closing paragraph. Depending on the length of the document, use the phrase a couple of times more. If you are employing advertising through Google Adwords, this can also help Google to serve tighter targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There isn't any fast method to get around building good relevant backlinks. Don't consider buying backlinks from a link farm, Google knows all about them and will ignore them and can even penalize you for them. There aren't any Wordpress plug-ins for building backlinks, only ones that get you back-links through "do follow" blogs.
Article marketing is a good way to get back links as most article directory sites permit you to have one link out to your site, so again, you will have to be ready to submit useful and relevant articles, either straight to an article marketing site, or to several thru a "hub" that will distribute your articles to many sites for you. This doesn't cost lots and could be a time-saving way of doing it.
Little internet business marketing involves many other techniques we can't cover here but the above points are the most important and most cost-effective for getting started.
First your internet site must contain keywords, but if you sell shoes, you have to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where longtail keyphrases come in, which are in essence phrases that someone will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long-tail keywords are crucial in getting found on the internet and Google provides a keyword tool that you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a particular phrase is used on a once per month basis. It's a good free tool to start with, but there are other, better keyword finders that can be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is your decision to choose which long-tail keyphrase phrases to use. It's best to go for somewhere in mid range of search phrases, say three thousand to 6,000 / month, any amount of searches greater than which will have too much competition. Your target is to get on page 1 of Google's search results which is not easy, despite what a large amount of marketing "gurus" tell you.
Google likes websites that are regularly updated and contain applicable content. So get into the habit of writing at least a 5 hundred word article every day or two, which is keyword-rich. Use your keywords inside the initial few words of your initial part and again in the closing paragraph. Depending on the length of the document, use the phrase a couple of times more. If you are employing advertising through Google Adwords, this can also help Google to serve tighter targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There isn't any fast method to get around building good relevant backlinks. Don't consider buying backlinks from a link farm, Google knows all about them and will ignore them and can even penalize you for them. There aren't any Wordpress plug-ins for building backlinks, only ones that get you back-links through "do follow" blogs.
Article marketing is a good way to get back links as most article directory sites permit you to have one link out to your site, so again, you will have to be ready to submit useful and relevant articles, either straight to an article marketing site, or to several thru a "hub" that will distribute your articles to many sites for you. This doesn't cost lots and could be a time-saving way of doing it.
Little internet business marketing involves many other techniques we can't cover here but the above points are the most important and most cost-effective for getting started.
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