Despite the imminent need for new media and online marketing, different types of print media can still do wonders for your business. Going completely digital may not be the best course of action for some businesses, especially for those who thrive in a physical location.
What if you went to Starbucks and it didn't have a menu board? Well maybe you'd know what to order as a regular customer, but what if you wanted something else that day? How would you know what else to choose? Would you still want to go online to look for the menu, even if you're in the store already? What if you own a store, realize you have too much aging stock and suddenly decide to go on sale today? You would definitely need promotional media to inform possible walk in customers get those stocks moving!
Most if not all establishments still need to employ traditional media to advertise. Print advertising and promotions still prove to be very efficient in creating consumer interest and drawing customer traffic, and you can use these channels to help your business succeed.
Newspapers are very common and most widely used. Anyone and each of your potential customers has probably seen and even read a newspaper in his life, whether in the form of a daily broadsheet or a tabloid. Newspapers are regularly distributed to households, offices and commercial establishments such as hotels, coffee shops, restaurants, and even doctors' clinics and hospitals. Out of the different types of print media, it is probably the one with the most extensive coverage. It would be a good idea to still place an ad in your local paper, especially if you own a small local business.
You can also advertise in magazines but bear in mind that such publications have a more specific target market. A magazine's readership would depend on its content. Esquire is supposedly a magazine for the eloquent and fashionable male, so if your company sells farming machinery, it probably wouldn't be the magazine to go to. The key to advertising in magazines is knowing who your market is and making sure that the profile of your target market matches the profile of the readers.
If you use other types of promotional media such as rebate forms or coupons, you can use a magazine to distribute them. These could encourage the readers of the magazine who visit your store and make a purchase.
Electronic Direct Mailers or EDMs are increasing in popularity, but some companies still invest in traditional newsletters. Using printed direct mailers could still be effective, depending on the type of products or services that you offer. Direct mailers could be effective when you are trying to promote heavy machinery and you'd like to send potential and existing clients catalogues of your products that contain details on product specs and capacity. Newsletters can be used to provide specific people on your database with updates on new products and services.
Ever seen huge billboards promoting big end of month sale events, the same events you see on posters and banners around the mall? Such types of print media should make a stellar, immediate impact and be compelling enough to encourage customer participation. For clients who have more time to ponder on what they want to purchase however, there are brochures and pamphlets that usually contain detailed product descriptions. To boost further awareness, you can designate personnel to distribute flyers and leaflets to plausible walk in customers.
What if you went to Starbucks and it didn't have a menu board? Well maybe you'd know what to order as a regular customer, but what if you wanted something else that day? How would you know what else to choose? Would you still want to go online to look for the menu, even if you're in the store already? What if you own a store, realize you have too much aging stock and suddenly decide to go on sale today? You would definitely need promotional media to inform possible walk in customers get those stocks moving!
Most if not all establishments still need to employ traditional media to advertise. Print advertising and promotions still prove to be very efficient in creating consumer interest and drawing customer traffic, and you can use these channels to help your business succeed.
Newspapers are very common and most widely used. Anyone and each of your potential customers has probably seen and even read a newspaper in his life, whether in the form of a daily broadsheet or a tabloid. Newspapers are regularly distributed to households, offices and commercial establishments such as hotels, coffee shops, restaurants, and even doctors' clinics and hospitals. Out of the different types of print media, it is probably the one with the most extensive coverage. It would be a good idea to still place an ad in your local paper, especially if you own a small local business.
You can also advertise in magazines but bear in mind that such publications have a more specific target market. A magazine's readership would depend on its content. Esquire is supposedly a magazine for the eloquent and fashionable male, so if your company sells farming machinery, it probably wouldn't be the magazine to go to. The key to advertising in magazines is knowing who your market is and making sure that the profile of your target market matches the profile of the readers.
If you use other types of promotional media such as rebate forms or coupons, you can use a magazine to distribute them. These could encourage the readers of the magazine who visit your store and make a purchase.
Electronic Direct Mailers or EDMs are increasing in popularity, but some companies still invest in traditional newsletters. Using printed direct mailers could still be effective, depending on the type of products or services that you offer. Direct mailers could be effective when you are trying to promote heavy machinery and you'd like to send potential and existing clients catalogues of your products that contain details on product specs and capacity. Newsletters can be used to provide specific people on your database with updates on new products and services.
Ever seen huge billboards promoting big end of month sale events, the same events you see on posters and banners around the mall? Such types of print media should make a stellar, immediate impact and be compelling enough to encourage customer participation. For clients who have more time to ponder on what they want to purchase however, there are brochures and pamphlets that usually contain detailed product descriptions. To boost further awareness, you can designate personnel to distribute flyers and leaflets to plausible walk in customers.
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